Sponsored articles on BusinessTech – Achieve unrivalled ROI and reach

Sponsored articles are the best way to reach your target audience and build your brand.

This is according to the 2023 Digital Marketing Report South Africa, which found that 85% of respondents used online articles and reviews when searching for information about a product or service.

Likewise, 75% indicated that when buying a new product, they trusted online articles and reviews the most to help them make an informed decision.

How sponsored articles work

The effectiveness of sponsored articles is thanks to how they let companies communicate with their target audience directly and in a way that is interesting.

This gives a company the ability to:

• Generate awareness
• Educate the market
• Build trust with existing and potential clients
• Promote new products and services
• And much more

Sponsored articles on BusinessTech take this a step further by being published on the homepage of BusinessTech, along with Facebook, Twitter, and LinkedIn.

With South Africans spending the large majority of their time online consuming digital media, an informative article on BusinessTech is guaranteed to catch their interest.

Sponsored Articles on BusinessTech

BusinessTech is the ideal platform for publishing your sponsored articles thanks to its large audience of key business decision-makers, including:

• 131,000 CEOs and Directors
• 856,000 Business Owners
• 712,000 Senior Managers
• 1,331,000 Middle Managers
• 1,085,000 Junior Managers

These readers have significant influence over the purchasing decisions made in both their homes and businesses, and form the perfect target audience for your products and services.

Click here to learn more about sponsored articles on BusinessTech.

Sponsored articles on BusinessTech – Achieve unrivalled ROI and reach