Massive growth for sponsored articles on BusinessTech

BusinessTech has seen big growth for its sponsored article marketing product in recent years – a trend which is set to continue in 2023 and beyond.

Looking at the period of 1 January to 31 March, South African companies booked 72% more sponsored articles on BusinessTech in 2023 compared to 2020.

• Click here to see the sponsored articles companies publish on BusinessTech

This increase is in line with international trends, which has seen digital content marketing take priority in advertising campaigns across all industries.

Why sponsored articles work

There are two key factors in the rapid growth of digital content marketing products like sponsored articles on BusinessTech.

First is the global shift of marketing budgets towards digital advertising channels.

Digital marketing products provide the best ROI for a company’s advertising spend, thanks to their ability to reach a target market in any place and at any time.

Second is the unique ability of content marketing to provide the following benefits to a company:

• Generate awareness
• Educate the market
• Engage with existing and potential clients

Thanks to their effectiveness, top companies regularly publish sponsored articles on BusinessTech – including Standard Bank, FNB, Discovery, Vodacom, MTN, Samsung, Telkom, BCX, Huawei, and many more.

The graph below shows the growth in the number of sponsored articles published on BusinessTech.

Massive growth for sponsored articles on BusinessTech